PERSONAL PAGES
Which work should you feature on your personal page?
Build a portfolio from selected projects and useful captions instead of publishing your entire archive.
With a large archive, choosing what to show can be difficult. With a small one, you may worry that the page will feel empty. Before counting projects, ask whether the examples help a visitor understand your work.
- Selected work
- Useful context
- Related project enquiry
Which projects would you like to receive next?
If you want product photography enquiries, let the opening examples show that. You may love other work in the archive without needing it to dominate the page. Consider the conversations you want next as well as the projects you completed before.
What helps in the caption?
Briefly explain the type of work, its purpose and your contribution. “Product imagery for a new collection; photography and editing” provides context. Name your role in team projects. An attractive image becomes a more understandable example with that explanation.
How many images should one project have?
Several can help when each adds something new. A general view might be followed by a material detail or usage scene. Choosing between similar angles makes browsing more comfortable. Visitors need a selection that explains the service rather than your entire archive.
Explore the foundations of inviting new contacts to your audience.
What can someone starting out show?
Personal experiments are fine when identified as personal work. You do not need to present them as client commissions or invent results. Follow the examples with an invitation to share a similar need. Your portfolio then becomes a conversation starter as well as a gallery.
Now let’s look at your own content.
- Select work representing the main service.
- Identify your contribution to each example.
- Reduce repetitive images.
COMMON QUESTIONS
A few more things you might be wondering.
Will a small portfolio look weak?
A few genuine, explained examples can be clearer than many unexplained images. Do not use other people’s work to fill space.
Can I show personal experiments?
Yes. Identify them as personal work rather than presenting them as commissioned client projects.
Must I name the client?
No. Describe the work and your contribution in a way consistent with its sharing conditions.
